NATALIA HORVATH
STRATEGIC MARKETING ADVISOR AND WOMEN’S NETWORK ADVOCATE
INTRODUCTION
Natalia Horvath is a Strategic Marketing Advisor with 15 years of international experience in the consumer goods industry, specializing in omnichannel go-to-market strategies that drive faster, more efficient growth. For over a decade, Natalia built her career in large enterprises, holding marketing leadership roles at global corporations, including Diageo and Unilever, managing billion-dollar brands across local, regional, and global markets.
In 2023, after earning the 40 under 40 award in retail and e-commerce, her vision for Kontuur took shape — a strategic advisory network designed to help brands scale smarter. That dream became a reality in 2024 when she began working as a fractional CMO, helping local startups in the apparel and beauty sectors build their brands.
In 2025, In February 2025, Natalia's debut book, FAST, was released, delving into the secret ingredient behind brand success: speed. It quickly became a #1 Bestseller on Amazon in the Netherlands under the consumer guides category. The book examines how human nature craves instant results and demonstrates how top brands across various industries have harnessed this mindset to achieve remarkable success. It also reveals how the next generation of brands is leveraging new technologies like AI to accelerate growth even further. She shares her proven 7-step go-to-market framework, designed to be future-proof in an increasingly channel-less world.
Born in Moscow, raised in Budapest, with a gap year in America, studies in Portugal, married in Asia, and now living in the Netherlands, Natalia is a global citizen at heart. She’s also a dedicated advocate for women in leadership. Natalia founded TEDx Coolhaven Women - an independently organized TEDx event - and the Lean In Network International in Rotterdam to create platforms where women can break barriers and build a more equitable future.
WATCH A KEYNOTE PRESENTATION
The future of e-commerce is connecting touchpoints - not channels
The Retail Podcast · Sep 5, 2024
Natalia Horvath's journey from corporate success to purpose-driven entrepreneurship offers a compelling blueprint for retail leaders seeking to make a meaningful impact in today's ever-changing industry landscape.
PUBLICATIONS / PODCASTS
How channel-less marketing leads the way
Shiny New Object Podcast · Mar 12, 2024
Discussing evolution of data-driven marketing strategies and how brands can best connect with digital native audiences. Natalia’s future-focused shiny new object is channel-less marketing.
The New Retail Leaders Driving Industry Progress
Retail Touchpoints · Nov 1, 2023
The retail industry is changing rapidly, and a new collective of leaders are helping shape the future of commerce and omnichannel experience. Meet the 40 professionals making big impact...
Empowering Tomorrow: Natalia Horvath's Quest to Champion Women in Marketing
Industry Thinkers Magazine | CMO Edition · Oct 31, 2023
Interview about the unwavering mission to mentor and empowering women. Discussing about dedication to dismantle barriers and forge a path toward a more inclusive and equitable future. Message to aspiring marketers: Empower women to unlock their boundless potential.
7 Questions on Leadership with Natalia Horvath
Clarity · Oct 21, 2023Clarity · Oct 21, 2023
Learn how Natalia Horvath inspires and encourages professionals around the world in their leadership journey.
Unleashing the Power of Omnichannel
Industry Thinkers Magazine | CMO Edition · Jun 1, 2023
In a dynamic landscape of today's online world, it is crucial for brands to establish strong connections between their online and offline touchpoints, thereby forging a seamless and positive experience for customers.
Retail TouchPoints Reveals Latest 40 Under 40 Award Winners
Retail Touchpoints · May 23, 2023
Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress. Nominees were assessed for their overall contributions to their businesses and their positive impact on the retail industry. Accomplishments included helping scale retail businesses, founding retail tech companies and solution providers that are solving critical industry pain points, and becoming mentors and allies to their industry peers. In fact, mentorship, charity and community involvement were especially noted in this year’s judging process. Natalia Horvath, Diageo’s Head of Customer Marketing and Omnichannel Development, Global Reserve (Luxury) is one of the winners.
How 4 leading companies are tackling supply chain emissions
World Economic Forum · Nov 2, 2022
Natalia Horvath drove the creation and rollout of a customer-facing growth strategies on a global level centred around Unilever’s Clean Future initiative. The transformative approach to replace fossil-fuel-derived carbon with renewable or recycled sources in product formulations and advance sustainability. The strategy positions the brand as a leader in home care innovation, aligning with evolving consumer expectations and driving category growth.
Life Beyond the Scent
Trade Magazine · Apr 4, 2014
Until the 1980s Hungarians preferred aerosol deodorants with exotic scents. From the early 1990s the trend shifted in the direction of more natural scents and moisturising stick deodorants. When Eau de Toilette and Eau de Parfum appeared they were already capable of expressing their users’ character or status. Unilever’s probably most extreme brand line is Axe and it puts something new on the market every year. This year the focus is on passion and as part of the Anarchy product line, Axe’s first women’s deodorant has come out as well. Natalia Horvath, Axe’s Brand Manager responsible for Central Eastern Europe region, told Trade Magazine about the new digital journey.
Matcha Green Tea: Reinventing the Classic
Design Effectiveness Award · Feb 22, 2018
Natalia Horvath, Unilever’s regional lead of the launch of Lipton's Matcha Green Tea line in Europe, led the effort to capitalize on the growing matcha trend and reverse a decline in sales. With no advertising support, the packaging, inspired by Japanese culture and featuring a premium white background, played a key role in ensuring standout appeal on crowded shelves. The launch far exceeded expectations, significantly boosting the brand's market share in the matcha category and earning recognition for its effective design.
Rexona F1: the best of the race track on international stage soon
Trade Magazine · Nov 21, 2013
The winners of the fourth Hungarian POPAI Awards will soon compete in the international field, as they can go further to the global competition and exhibition, of which the Düsseldorf-based Euro Shop trade fair will be the peak. With its Rexona F1 installation, Unilever Hungary not only gained the first place in the “non-durables” category of the domestic POPAI Awards POP competition, but also won the special prize. Natalia Horvath, Unilever’s Trade Marketing Manager for Hungary and Adria markets, envisioned this display the moment when Rexona F1 collaboration aired in Hungary to disrupt the retail landscape at strategic partners (Spar, InterSpar).
WATCH THE BOOK LAUNCH WEBINAR
