TURN STRATEGY INTO COMMERCIAL PERFORMANCE
| BRIDGE THE GAP BETWEEN STRATEGY AND EXECUTION |
| BRIDGE THE GAP BETWEEN STRATEGY AND EXECUTION |
TARGETED COHORTS BUILT TO DELIVER DIRECTION, AND MEASURABLE GROWTH.
PROGRAMS
DRIVE RETURN EFFICIENCY
“Better brands. Smarter returns.”
€XXX
Built for investment teams that want to make better brand and media decisions across their portfolio. This program helps connect brand strategy, efficient reach, and performance measurement so growth is driven with more discipline and less wasted spend.
BUILD WHAT WINS
“When budgets drop, creativity wins.”
€XXX
Built for corporate brand and marketing teams that need stronger innovation thinking and better commercial judgement. This program uses lessons from both successful and failed startups to help teams build, test, and scale ideas with more speed, relevance, and market impact.
PLAY THE ALGORITHM
“More eyes on your content, more cash in your pocket.”
€XXX
Built for Gen Z students and early builders who want to understand how modern attention works. This program teaches how to use digital platforms, content, and distribution logic to build reach, influence, and measurable traction.
OWN THE MARKET
“Get paid for who you are, not just what you do.”
€XXX
Built for female founders who need to strenghten both commercial and investment readiness. This program helps clarify category fit, sharpen the brand story, and build a stronger growth narrative that makes the business easier to back, buy, and scale.
FOUNDER
NATALIA HORVATH
15+ years of international experience in the consumer goods industry, specializing in omnichannel go-to-market strategies that drive faster, more efficient growth, Natalia built her career in large enterprises, holding marketing leadership roles at global corporations, including Diageo and Unilever, managing billion-dollar brands across local, regional, and global markets.
In 2023, after earning the 40 under 40 award in retail and e-commerce, her vision for kontuur took shape — a strategic advisory network designed to help brands scale smarter. That dream became a reality in 2024 when she began working as a fractional CMO, helping local startups in the apparel and beauty sectors build their brands.
In February 2025, Natalia's debut book, FAST, was released, discussing the secret ingredient behind brand success: speed. It quickly became a #1 Bestseller on Amazon in the Netherlands. The book examines how human nature craves instant results and demonstrates how top brands across various industries have harnessed this mindset to achieve remarkable success. It also reveals how the next generation of brands are leveraging new technologies like AI to accelerate growth even further. She shares her proven 7-step framework, designed to be future-proof in an increasingly channel-less world.
Born in Moscow, raised in Budapest, with a gap year in America, studies in Portugal, married in Asia, and now living in the Netherlands, Natalia is a global citizen at heart. She’s also a dedicated advocate for women in leadership. Natalia founded TEDx Coolhaven Women to create platforms where women can break barriers and build a more equitable future.
WITH 15+ YEARS AT LEADING GLOBAL BRANDS, NATALIA NOW HELPS FOUNDERS, CORPORATE LEADERS, AND INVESTMENT TEAMS TURN STRATEGY INTO CLEAR DIRECTION AND MEASURABLE GROWTH.
